Garderob

The problem

The goal was to build a full resale platform from scratch with no initial branding or design guides. The main challenge was to quickly test product-market fit, create a scalable design system, and make a smooth shopping experience that turns users into buyers.

What I did

From 0 to MVP: Created a design system, UI style guides, and a Figma component library to keep all screens consistent.
Research & Testing: Ran user research, competitor analysis, and usability testing with real people to test key ideas.
Checkout Redesign: Redesigned the checkout to make buying easier, which grew daily orders from 60 to 100.
Teamwork: Worked closely with developers for smooth launches and collaborated with marketing to meet business goals.

Laptop on a glass desk showing a black and white website

Impact & Recognition

Google for Startups: Selected for the Google for Startups program.
Strong Brand: Built a recognizable visual identity that resonated with users.
300k+ Audience: Designed the full product from scratch for a community of 300,000+ users.

Year

Role

Client

Timeline

Summary

01

01

Designed and launched the MVP in 6 months on my own; selected for Google for Startups.

Designed and launched the MVP in 6 months on my own; selected for Google for Startups.

02

02

Grew the app to 300,000+ active users and built a recognizable brand.

Grew the app to 300,000+ active users and built a recognizable brand.

03

03

"Redesigned the checkout to grow daily orders from 60 to 100.Improved the checkout flow, boosting daily orders from 60 to 100.

"Redesigned the checkout to grow daily orders from 60 to 100.Improved the checkout flow, boosting daily orders from 60 to 100.

The problem

What I did

Impact & Recognition

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